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Contact Ryan Levesque
E-mail: pr@igroops.com

Tel: 978-440-8364

AUTHOR CREATES ONLINE COMPANY, “IGROOPS,” AND USES TECHNOLOGY TO COMMUNICATE WITH READERS

SUDBURY, MASSACHUSETTS, Mar. 16, 2007 – With the inevitable continued growth of electronic media, some authors fear printed books may eventually become artifacts of the way a civilization once obtained information.  Others argue books will never go out of style.  Regardless of the fate of printed books, most authors would agree that those who embrace technology enjoy an advantage over their technologically stubborn counterparts.  Bo Bennett, author of the business / self-improvement title Year To Success, shares that belief.

“Authors need to find ways to develop relationships with their readers and create loyalty” says Bennett.  “As an author, I know if I continually provide dynamic web content, it will give my readers a reason to stay connected.  iGrOOps provides me with a simple way to do this,” says Bennett, referring to the Internet company he created to bring groups together for online communication and information sharing.

Three months ago, Bennett imagined a web site offering tools such as blogs, forums, chat and file sharing as a way to connect with his readers.  A self-taught computer programmer, he decided to develop the website himself, and in February iGrOOps (http://www.igroops.com) went online, catering to groups of all kinds.  

Bennett, who serves as CEO of iGrOOps, runs the Year to Success iGrOOp (http://www.igroops.com/igroops/y2s) as a way to provide additional value and develop the level of relationships with readers.  He charges an annual fee, and members enjoy reading his personal blog, downloading audio programs, participating in regular voice chat sessions, and communicating directly with him and each other through a secure private message system.  By setting a price for membership, Bennett ensures he can provide enough attention to the limited number of members.

Bennett sums up by saying, “Through my printed book I deliver a message to my readers—but it’s a one-way street.  Through the Year To Success iGrOOp I can keep in touch and grow that relationship.  I’ve created a community for readers who want to delve deep into the topic of my book, and apply my strategies personally.  When I help them do that, it’s extremely gratifying, as well as smart business.”

For more information on iGrOOps, visit http://www.igroops.com, or contact Ryan Levesque via e-mail at pr@igroops.com or call 978-440-8364.  For more information on the Year To Success iGrOOp visit (http://www.igroops.com/igroops/y2s) or e-mail bo.bennett@yeartosuccess.com. 

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