Some of My Favorite Internet Tools (mscar)
posted Tue June 3rd @ 8:25 PM

Like most of you, I'm constantly looking for ways to save time and money and have a little fun while I'm at it... Therefore, I'm always on the prowl for the latest, greatest internet tools - especially if they're cheap or free.  Read More »

ANNOUNCEMENT (Chelsea)
posted Tue March 18th @ 2:54 PM

Announcement  All ten spots for our ITI “Teleseminars-in-a-Box” class beginning March 26th are filled.  However, due to the overwhelming interest, we will be adding another class beginning April 9th.  Read More »

People Buy Almost Anything (Mary Eule Scarborough)
posted Tue March 18th @ 1:48 PM

Although consumers make their buying decisions based on multiple factors, most experts agree that at the most basic level people buy to either avoid pain or gain pleasure. Read More »

The #1 Marketing Secret (Mary Eule Scarborough)
posted Tue March 18th @ 1:43 PM

Marketing includes every contact and aspect of the public experiences such as, the way you answer their calls; how you “make good” when something goes wrong; how well you help them solve their most pressing problems and your employees’ attitudes, dress and demeanor. Read More »

By: Mary Eule Scarborough (Mary Eule Scarborough)
posted Tue March 18th @ 1:27 PM

Consumers know when they are, and aren’t, being treated well. Do not underestimate them!  If I had to list the ten biggest tactical errors companies make, poor telephone manners would be at the top. Read More »

3 Big Mistakes Online Marketers Make (Mary E. Scarborough)
posted Wed March 5th @ 3:15 PM

Following is an excerpt from a book titled, Mastering Online Marketing, that I recently co-authored with Mitch Meyerson.  As part of our research for the book, we spent a great deal of time searching for the answer to the following question:Why do so many online marketers fail to achieve their goals?... Read More »

View Marketing as a Process, Not a Project (Mary Eule Scarborough)
posted Wed March 5th @ 3:08 PM

Smart businesspeople understand that they must build and maintain long-term relationships with profitable customers. This starts when they invite their prospects to purchase their superior products and services and ends when they become loyal customers. Read More »

Locating Your Target Audience: Back to Basics (Mary Eule Scarborough)
posted Tue March 4th @ 1:23 PM

Small businesses have been around for centuries. And although they may look quite different, the reasons they exist and the fundamental tenets that they operate under are no different than they were in 54 BC... Read More »

Marketing 101: Business Success Depends on Inputs and Processes (Mary Eule Scarborough)
posted Tue March 4th @ 1:11 PM

As the title suggests there are four essential “inputs” required for excellent marketing, which when combined with your actions, can literally make, or break, your business. They are: Read More »

Learn Ways to Avoid Procrastination (Mary Eule Scarborough)
posted Mon March 3rd @ 3:48 PM

Most of us have been guilty of procrastinating.  Anyone who’s handed in a term paper, taken an exam, balanced a checkbook, filed a tax return or cleaned a bathroom has probably fallen prey to “putting things off.” However, procrastination is a way of life for many people... Read More »