I have a gut reaction against most web-marketing, as it seems to me to be nothing more than the art of manipulation, with 'headline creation' as the leading edge of that process - the headline being designed to trick the reader into looking over the rest of your salesletter.
In truth, I would not even have looked at this product had I not been sent a review copy by its creator, Waihon Yew. Having said that, I'm now very grateful to have a coy.
So what changed my mind? Two things:
- Firstly, I appreciate well-designed software, and Mr Yew has put a lot of time and energy into the creation of this product. I really can't imagine a more sophisticated and comprehensive piece of software when it comes to putting together a headline!
- It really does save a lot of time, and given my gut reaction against headline creation, I don't like to spend much time on it, even though I do recognise that a good headline is a necessity.
And the other great thing about Waihon's product is that the basic version is FREE (at time of writing, anyway). The paid version is bigger and better of course but the basic version is still an excellent piece of software.
If you develop salespages at all, you have nothig to lose by grabbing this piece of software. GO FOR IT!  |
