Admin Manual

With iGrOOps and Google Analytics™, advanced analytics can be done quickly, easily, and without spending a penny more than you are currently spending.

This is not meant to be a detailed document on how to use Google Analytics -- Google has great documentation on that.  This is how to implement Analytics with your iGrOOp.

What is Google Analytics™?

From Google's website:

Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. Improve your website return on investment, increase conversions, and make more money on the web.

With over 80 reports, your free Google Analytics account will track visitors through your site, and will keep track of the performance of your marketing campaigns - whether they're AdWords campaigns, email campaigns, or any other advertising program. With this information, you'll know which keywords are really working, which ad text is the most effective, and where your visitors are dropping off during the conversion process. Don't be fooled by the fact that this functionality is available to you for free - Google Analytics is a full-featured, powerful analytics package.

AdWords advertisers can find all of these benefits from within their AdWords account - Google Analytics has been fully integrated with AdWords. All of your reports and settings are available from the Analytics tab.

To get started with Google Analytics, simply visit click the Analytics tab in your AdWords account. You'll be guided through a simple sign-up process, which will require the addition of a code snippet. Once that's done, you'll start gathering data immediately, on track for improved ROI!

Using Google Analytics with iGrOOps

Here is the step by step process to start tracking detailed statistics for your group.

1. Visit http://www.google.com/analytics and open a free account or sign in if you already have an account with Google.
2. In the main menu, click on "add a website profile"
3. Add your iGrOOp domain name or your full iGrOOps URL
4. Copy the code Google gives you.  Use the new code (old code will work as well)
5. In your iGrOOps homepage editor, expand the PRO Package Features section and look for the Google® Analytics section
6. Paste in the code EXACTLY as copied from Google
7. Click the save button at the very bottom of the screen

That is it!  Now that tracking code will appear on EVERY page in your group.

Allow Google 24 hours to recognize tracking code.  Refreshing will not help. 

Setting Up Conversion Goals and Funnel

These can come in handy when doing advertising campaigns.  Here is a step by step:

1. Go to Analytics Settings in your Google account
2. Click the "Edit" link under the "Settings" column for the profile you want to set up conversion goals for
3. Google allows you to set up to 4 goals.  You may choose to track limited memberships, full access memberships, and/or newsletter subscribers.  Set the header type to "exact" and depending on the goals you want to set up, enter the URLs below:
   
   TO TRACK LIMITED MEMBERS:
   http://www.igroops.com/members/[your_folder]/info/limited_membership.html
   
   TO TRACK FULL MEMBERS:
   http://www.igroops.com/members/[your_folder]/info/full_membership.html
   
   TO TRACK NEWSLETTER SUBSCRIBERS:
   http://www.igroops.com/members/[your_folder]/info/nl_subscriber.html

Some Notes:

• even if you have your own domain, use the iGrOOps.com domain in the above URLs otherwise it will not work
• keep in mind that Google Tracking is not instant... it updates every 4 hours or so (see Google docs for exact details)
• This conversion tracks successful membership registrations and newsletter registrations only